Custom Audience in Meta Ads

Custom Audience in Meta Ads – Guide

Digital Marketing · Meta Ads · PPC Strategy · Audience Targeting

🎯 Build smarter, high-converting Meta Ads by targeting the right people with this expert guide to Custom Audiences.

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About the product

This step-by-step guide teaches you how to build powerful Custom Audiences in Meta Ads — so you can improve targeting, reduce wasted ad spend, and increase conversions. You’ll learn how to segment your audience, build Lookalikes, and refine your campaigns using real data and behavioural insights.

Whether you’re new to Meta Ads or ready to take your campaigns to the next level, this guide helps you make every ad count.

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What’s Inside 📘

📚 Custom Audience Fundamentals – Understand how Custom Audiences work and why they matter

🧩 Segmentation Strategies – Target website visitors, past buyers, social media engagers & more

👥 Lookalike Audience Guide – Expand your reach with audience matching techniques

📊 Campaign Optimisation Tips – Improve ad performance with smarter targeting and testing

📈 Performance Analysis Framework – Track results with key metrics like CPA and ROAS

🧠 Advanced Targeting Insights – Use behaviour and engagement data for precision targeting

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What you’ll learn 🎯

✅ How to build and refine Custom Audiences that convert

✅ How to segment by behaviour, interest, and past actions

✅ How to scale with Lookalike Audiences that actually work

✅ How to track performance and optimise based on real data

✅ How to turn audience insights into profitable ad strategies

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If you want to improve your Meta Ads with more precise targeting and higher returns — this guide shows you exactly how to do it.

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Details

File type: ZIP

File size: 3 MB

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